Advertising Tips to Grow Your Beauty Business
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In the beauty industry, your skills and products speak for themselves—but only if people know about them! Smart advertising can help you stand out, attract new clients, and keep your existing ones coming back. At A & E Beauty Supplies, we love helping professionals grow, so here are some tried-and-true advertising tips to boost your beauty business.
1. Know Your Audience
Before you spend money on ads, get clear about who you’re speaking to. Are you targeting busy moms looking for quick services, brides-to-be, or professionals who want to maintain a polished look for work? Once you know your ideal client, you can tailor your message, choose the right platforms, and use language that resonates.
2. Use Social Media Ads Wisely
Platforms like Instagram and Facebook are powerful tools for the beauty industry.
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Share before-and-after transformations.
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Run promotions around seasonal events (weddings, back-to-school, holidays).
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Test small ad budgets first to see what works before scaling up.
💡 Pro tip: Short video reels and tutorials usually get more engagement than static posts.
3. Highlight What Makes You Different
Your business has a personality—show it! Whether it’s your eco-friendly approach, specialized services, or a warm and welcoming studio, lean into what sets you apart. People aren’t just buying a product or service; they’re choosing an experience.
4. Collaborate Locally
Team up with other professionals in the beauty and wellness space. For example, a lash tech could partner with a brow pro for a joint promotion. A skincare studio could co-host a giveaway with an electrologist. Collaboration doubles your reach without doubling your advertising spend.
5. Don’t Forget Google & Local Ads
Many beauty professionals focus only on social media, but local searches are just as important. Claim your free Google Business Profile, keep it updated, and encourage happy clients to leave reviews. Even a small ad budget targeting local keywords (like “microblading in Chilliwack” or “best electrologist near me”) can bring in new customers.
6. Showcase Client Testimonials
Real results from real clients are the best advertising. Ask your regulars if you can share their feedback on your website, socials, or print material. This builds instant trust with new clients and reinforces your credibility.
7. Track Your Results
It’s easy to throw money into ads and hope for the best—but tracking matters. Pay attention to which posts, ads, or promotions actually bring in new bookings or sales. Then, focus more of your energy and budget on what’s working.
✨ If your business includes a consultation or client intake form, add a simple question: “How did you hear about us?”This small step helps you see exactly where your advertising dollars are paying off.
Final Thoughts
Advertising doesn’t have to be complicated or expensive—it just has to be consistent. Start small, test different approaches, and focus on building genuine connections with your audience. With a little strategy and creativity, your beauty business will shine brighter than ever.
At A & E Beauty Supplies, we’re here to support professionals like you—not only with premium products but also with tips to help your business grow.